Pay Per Click Consulting

 

What is Pay Per Click Advertising

PPC or Pay Per Click Advertising can be crucial to to getting your new sites up until your hard earned organic content optimization takes shape. Paid Search advertising is is flexible and with Google Adwords services, can be very budget-friendly with advanced Adgroup campaign management features.

Google AdWords is a flexible advertiser that allows for ads to be made by the customer. From there, that ad will be seen on any website that has Google Adsense’s code on it. Even though the ad can be seen on any websites, the code Google has written will only show the advertiser’s ad on relevant sites.

In addition to the ads only being seen on relevant sites, Google will not charge their customers for the ad appearing on a website. Google will only charge their customer if the ad is clicked on. What is even better is that Google’s code can track accidental clicks! They will be able to tell if actual customers are visiting the site. Customers really will not waste any money on advertising.

Google Adwords and SEO working together?

Google Adwords and SEO working together will drive an extensive amount of traffic to a site. Google Adwords will give a site a larger presence on the web and SEO will generate traffic because a search engine optimized website will appear higher on search engine rankings. Adwords has a built in feature which allows the advertiser to only advertise locally. Adwords and SEO can drive all local customers to the website. Adwords are also an efficient way of being seen over other companies.

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Landing Page Optimization

Landing Page Optimization , LPO, is extremely important when using a pay per click advertiser. LPO is important because when a customer clicks on the advertisement, they will be directed to the website. An important feature of Adwords is that they let the customer choose what page the advertisement will lead to. LPO is designed to make sure that the person who clicked on the ad lands on a page which is optimized for a product to be sold.

LPO is a marketing method that will ensure the return on investment is maximized. After the initial click, people can come back an unlimited amount of times. With proper LPO, Adwords can ensure that customers come back to the site over and over again. This PPC ROI calculator shows the advantages of Adwords advertising. Play around with the calculator and you will be able to see how beneficial PPC advertising can be to your company.

Ad-Copy Writing Strategies

Ad-Copy Writing Strategies are extremely important when one is trying to advertise using advertisers such as Google Adwords. While one may think any information on an ad is good, there are certain strategies that can be implemented so that successful advertising is achieved. These specific strategies are used to make sure the person who sees the ad is drawn to the advertisement.

PPC management is important because certain ads must be delivered to a certain field. In addition, an experienced ad-copy writing strategist can enhance the SEO of the website. Keywords are important in all aspects of a website. With keywords made from ad-copy writing, a website can be made even more searchable on a search engine.

Adwords Campaigns and Adgroups

Adword Campaigns are an excellent way of drawing traffic to a website. The difficulty with doing this is that there are several things that one must do when he or she is trying to advertise its Adwords and Adgroups. These are some things to avoid when using Adwords or ad groups. Proper PPC management can lead to success which would be difficult without PPC management.

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… And our clients are lovin’ it!

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Joe Green, Apple, Inc.

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John Smith, Gateway, Inc.

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Shannon Stewart, Dell, Inc.

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Mack Michaels, Microsoft, Inc.

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