Category: Search Engine Marketing (SEM)

Unfriendly Googlebot Symbols

Posted by Mr. Ensight - March 31, 2012 - Ad Copy & Content Marketing, Search Engine Marketing, Search Engine Marketing (SEM), SEO - Search Engine Optimization, SEO Practices & Strategies

So when using the keyword phrase: “unfriendly Googlebot symbols” there is no issue, but when using a phrase (whether anchor linking for SEO or just ad-copy content) that involves symbols, how does Googlebot’s spider react? Can it read through symbols that come out wrong such as [apostrophes] ‘s or [bullet points] • ? Here’s what [...]

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